Summary
This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
Contributing Authors
Chandra D. Arthur, Cuyahoga Community College
Martin S. Bressler, Southeastern Oklahoma State University
Stephen M. Byars, USC Marshall School of Business
Bryan Coleman, Assumption College
Mehran C. Ferdowsian, Wilkes University
Geoffrey Graybeal, Georgia State University
Wm. David Hawkins, Northwestern Oklahoma State University
Jennifer Herrera, Capella University
Lyzona Marshall, Seton Hill University
Angela Mitchell, Wilmington College
William Nantz, Houston Community College
Denisse Olivas, University of Texas at El Paso
Karli Peterson, Colorado State University Global
Mark A. Poepsel, Southern Illinois University Edwardsville
Kevin Raiford, College of Southern Nevada
Jeffrey J. Sabolish, University of Michigan-Flint
Sally Sledge, Norfolk State University
Kurt Stanberry, University of Houston-Downtown
